Digital marketing is a marketing approach that uses electronic media and the internet to advertise goods and services. Its main goal is to offer customers a satisfying online experience that motivates them, helps them, and boosts the sales of goods or services. It makes use of a range of technological techniques, including website construction, email marketing, social media marketing, search engine optimization (SEO), and online advertising. Increased brand recognition, trust, and product reach are all facilitated by digital marketing. It is extremely important in today’s corporate environment because internet use has completely transformed consumer behavior in terms of purchasing and selling.